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What's in it for you? Fast, creative, disruptive frameworks and strategies to achieve cost-effective business growth by using out-of-the-box methods.
How? By applying the hidden, less-known side of marketing that's not taught in colleges and courses because it's powerful and can be misused. It's based on NLP (Neuro-linguistic programming), seduction, persuasion, influence, attraction, cognitive science, propaganda, guerrilla marketing, media manipulation and behavioral science.
Instructor: Rahul- Founder & CoachLanguage: English
They are all masters of attention and persuasion. The marketing that you learn, and the marketing that they know is totally different. Brands like Red Bull, Airbnb, Uber, Crossfit, Tik-Tok, Bumble, Spotify, Tesla don't rely on keyword research, Meta ads, SEO Blogs, posting informative posts on social media, etc to get big.
All these strategies are "maintenance strategies" not "growth strategies". And these traditional marketing strategies will never give you hyper-growth and competitive advantage. Why? Because everyone does those things. To be the 1% you have to think and act different than the 99%. If you are using the same strategies as everyone else- by definition, you're average, common, ordinary.
Successful brands and products achieve a consistent year-on-year growth doubling in size every one or two years. How's it possible? Is it simply good luck? Are they simply working harder than your brand? No. They use well-crafted ingenious strategies to attract, seduce, persuade, and attach their products to their consumer's identity and belief systems. They hack our dopamine cycles, and attention spans and make addictive products so we can't help but buy them.
That 80% of marketing, branding, and sales strategies are based on human behavior and psychology. If you want an unfair advantage in your business, a creative edge in your career, and a powerful suite of psychological marketing tools and frameworks, then this course is essential for you.
Learn exactly what noble-prize-winning psychologists, behavioral scientists, and some of the greatest advertisers/marketers in the world know about marketing psychology. This is what the biggest agencies and brands use to build culture-shifting and iconic brands, products, campaigns, and ideas.
Make no mistake. I fully understand that this course is not for everyone. This is very powerful information that can be used for the wrong reasons. But I know that it can also be used for good. To build good products and brands that make life better for people.
I've been talking to many marketers and brands who are tired of wasting money on ads and posting content daily but not seeing any progress. People like Gary Vee say that just post content daily and everything will be fine, well for most people, it doesn't work. I also bought into the same generic advice but nothing worked. I'm sure you've tried the same thing too.
I've also been in the same boat. I feel your frustration. Trying to understand the problems of the audience, making in-depth long-form content for them, providing all the value for free, helping out consumers with ideas, and sharing strategies with brands- all for what? Just so they underpay you, delay the payment, disrespect your products, and never actually buy from you. I've been in the same exact spot. Now I understand an undisputed truth- leverage.
When you're starting out with a limited budget, no connections, or resources, you cannot play fair. You need to build traction. You need actual sales and cash flow. You need to see some growth at all costs. Even if you've to adopt some disruptive and risky techniques to do that. Business and marketing is a war. Don't expect it to be fair and nice. There is a science behind it.
I want to help you grow your business fast with cost-effective strategies and frameworks. I am tired of seeing good deserving brands and people not get the results they deserve, while another company with questionable ethics and average product dominates the market. Just because they have some connections, resources and VC money and you don't. You also deserve to build a good business. You have built your products and services with equal amounts of hard work. You deserve to get noticed, your business deserves recognition, you deserve success as much as any other brand, marketer or creator.
Learn this, understand the concepts, and use the information wisely. It will help you whether you are a founder of a startup, a marketer, an agency owner, a marketing manager, a content creator, a sales professional, a solopreneur, or an artist.
This course is designed keeping in mind the needs of marketers, founders, entrepreneurs, and content creators- to clearly and fully understand consumer psychology and nudge/influence users, consumers, and audiences in your desirable direction.
Marketing executives: You'll learn to generate genius and extremely cost-effective ideas and be the smartest marketing manager/CMO/executive anywhere you go. You'll get an unfair advantage in your career because most of what we are going to learn is extremely hard to find and understand. So, you'll be able to create high-performing campaigns, ideas, and funnels.
Founders/Entrepreneurs/Creators: Marketing and advertising is a psychological warfare and understanding the intricate and nuanced techniques and frameworks will give you an edge over your competition. You'll be able to market and sell your products and services more effectively, be a creative and thought leader in your niche, and use extremely cost-effective ideas to attract, delight, and impact your consumer base.
I've been fortunate enough to work with multiple startups and also start something of my own. My entire 20s have been spent around founders and creative entrepreneurs which has given me a unique and deep understanding of marketing, sales, and business.
Through this course, I aim to make you the smartest and the most creative marketer in any office, company or brand you go.
If the course doesn't provide you value, your money will be partially refunded.
The Smart Community (TSC) is a free, open discussion community for creatives, artists, executives, entrepreneurs, content creators, and professionals who want to learn about marketing, consumer psychology, attraction, social dynamics, and self-improvement. Join a thriving like-minded community of people and get access to free content, weekly webinars & Q&A, early access to new products and more...
© Copyright 2018 Rahul Keshri
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